1. As a discreet tool, incoming text alerts can be received silently in business environments when the intended recipient would not wish to be disturbed.
2. Text messaging also enables information to be sent to groups of people quickly.
3. Text messaging also enables prospecting information to be sent to groups of potential customers.
4. Achieve higher response rates - text messaging is 5 times more responsive than direct mail.
5. Save time - time to phone 15 customers, 45 minutes approx. - time to text 15 customers, 1 minute
6. Creates massive impact and builds customer pre/post ownership loyalty -23% of people will show or forward a marketing message to a friend.
7. Low entry costs – comparatively a low cost solution to adopt
8. Easy to set up - no software downloads, only requirement is an Internet connection
