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::: Content Development and Aggregation
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:: Content for the Arab World
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MTG’s vision is to turn its sites and platforms into a consumer stop on the Web and SMS/IVR platforms. MTG’s entry into content aggregation and development has proven to be advantageous in the young but explosive market for mobile content development and aggregation. While large content developers, such as gaming companies and major film and TV studios, are trying to work directly with carriers, developers of single applications or localized content, like MTG, are working with a handful of smaller content aggregators to take their case to carriers and the mass market. MTG’s firm belief in localized and personalized content is the cornerstone of success in a proprietary market like that of the Gulf region and the Middle East.
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MTG have been set to launch a new brand for a major initiative aggregating mobile content from a range of third-party rights-holders.
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The company plans to leverage both its regional network of operator relationships and its experience in developing mobile content to bring a range of mobile content brands under one umbrella.
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Although MTG would look at properties within the company and its subsidiaries to sustain its localized content development and aggregation, a key element of the strategy will be to focus on non-MTG content sources suited for the Arab region.
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MTG has been able to build up a unique expertise in mobile over the last four years, and has a very strong production and creative teams and have refined the know-how of publishing and hosting mobile content.
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MTG today has extensive coverage of mobile content types in its offerings portfolio attributed to working relations with world-renowned content producers and aggregators in the Middle East, Asia, and Europe.
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SMS market offers increased opportunities for mobile content providers
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Over 10% of the world's SMS traffic now comes from value-added services and content such as ring tones, quizzes and mobile chat, according to studies published in 2003.
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The research also shows an increase in the use of premium rate SMS as a billing mechanism for such content. With mobile ownership now over 50% across several countries in the region, the findings suggest that despite voice revenues levelling off, the market for mobile content remains strong.
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MTG has a high-velocity Premium SMS platform knowing that premium SMS has become the preferred billing mechanism for mobile content and services, including SMS, MMS and Java. The market for ring tones alone is worth over euro 1.2 billion per year in Europe, for instance. With the introduction of higher-value content such as Java games, MTG exploits opportunities to open up new and constantly-growing revenue streams across the region.
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Enforcement of Intellectual Property Rights and DRM
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Digital rights management DRM is already becoming a very important technology enabling protection and management of intellectual property rights on mobile platforms in all digital environments.
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MTG applies a strict policy regarding Mobile Content protection and utilizes leading technologies, vendors, ongoing standardisation work and DRM implementation into all its mobile environments.
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MTG believes that Mobile Content protection and DRM impacts on the mobile content retailing business in the medium and long term. MTG has been successful in building long-standing relations with content producers, developers, and aggregators thanks to its commitment to a full-fledged Content Management Systems and DRM that:
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- protects valuable content be from piracy on mobile platforms
- Is implemented in all MTG’s mobile environments in all locations
- Provides real-time picture of content traffic to content owners
- Optimizes highest level of security media content owners require to release content on mobile platforms
- Allows mobile users be to preview mobile content before purchasing it
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